A brand re-fresh for Backroad Builds, a Maryland General Contractor that specializes in custom builds, home renovations, drywall, framing, plumbing, electrical and much more! ​

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Building the Brand Identity​
The new brand direction focuses on conveying a polished and dependable image while incorporating a touch of playfulness with the overall tone of visuals and text.  The updated logo features a sleek sans serif typeface and the hammer maintaining a connection to the original logo.

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The goal of the brand re-fresh is to highlight Backroad Builds' strong work ethic and craftsmanship through imagery. By simplifying focal points and actions, the brand aims to showcase the quality of their projects. Text is strategically utilized to provide additional information and help tell the story of each project.

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This industry relies heavily on a customer's in-person touch point as much as digital, so an emphasis on building physical materials into this kit was just as important as their digital visuals. ​​