PIQUE Outerwear
Branding, 2023
Concept design for an outdoor apparel and gear company - PIQUE outerwear.
PIQUE is an outdoor apparel and gear company that embodies sustainability, ethical manufacturing, and sourcing. The brand features bright colors, simple geometric shapes, and reliable typefaces that are easily recognizable. PIQUE believes in creating products that are both functional and environmentally conscious, ensuring that every adventure a customer takes with PIQUE is a step towards protecting the planet.
Margaret Garrison does not own the rights to any of the product photos or brand names (Teva, GoreTex) - they are simply for concept purposes.
Customer Insights
First I started off outlining the customer journey map and creating a customer persona to better understand the target audience and marketing strategies.
Building the Brand
After identifying the target customer persona, I worked towards developing a brand to tell a story aligning with the customer's values and personality. This concept includes promotional marketing with non-profit organizations and a partnership with Teva - a footwear leader in the outdoor apparel industry.
